Tailored Scientific and Product Strategies for Evidence-Based Nutraceutical Brands to Fit Your Business
Dr. Claudia Gravaghi
Scientific & Product Strategy Specialist in Nutraceuticals
BSc (Hons) | MRPharmS | Dip Counselling | PhD Clinical Nutrition
Dr Claudia Gravaghi, PhD is a Scientific & Product Strategy Specialist in Nutrition, Nutraceutical Formulator, Clinical Nutritionist and Pharmacist with an international career spanning research, academia and commercial product development.
She works with companies developing next-generation nutraceuticals, helping transform scientific evidence into innovative, commercially viable products. Her work bridges nutritional biochemistry, formulation science and strategic product development, ensuring that every formulation is grounded in robust evidence while meeting real-world market needs.
Nutri-Formulator
Approach & Specialization
My approach combines scientific expertise, formulation strategy and a deep understanding of the behavioural and psychological factors that influence health.
I provide bespoke, evidence-based consultancy to nutraceutical brands, ingredient companies and product development teams, supporting projects from early concept and scientific positioning through to formula design, ingredient selection and product refinement.
My experience includes the development of capsules, liquids, powders and functional nutrition products across areas such as healthy ageing, menopause, metabolic health, skin and hair health, digestive wellbeing, energy, recovery and condition-specific nutrition.
Every project is approached with the same objective: to create a formulation that is scientifically robust, biologically coherent, commercially viable and clearly differentiated within its market.
BRAINZ MAGAZINE
Phase I
Analysis
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Global Competitor Analysis
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Evaluation of competitor formulations across key international markets, including ingredient profiles, dosage levels, delivery formats, claims, positioning and points of differentiation. This analysis identifies market trends, formulation gaps and opportunities to create a more distinctive and competitive product.
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Active Ingredient Research and Selection
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Identification and evaluation of potential active ingredients according to their properties, mechanisms of action, quality of scientific evidence, effective dosage ranges, bioavailability, safety, regulatory status and suitability for the intended target population and product format.
Phase II
Ingredients
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Formula Optimisation and Feasibility
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Selection of the most suitable active ingredients based on scientific evidence, mechanism of action, target population, regulatory status and commercial objectives.
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The formulation process also includes evaluation of potential synergies, antagonisms and interactions between ingredients, alongside practical considerations such as solubility, taste, stability and delivery format.
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Each active is assessed at a meaningful dose that is both scientifically justified and technically compatible with the final formulation, whether in capsule, powder, liquid, sachet or functional food format.
Phase III
Claims
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I integrate dosage strategy, ingredient eligibility and claims assessment directly into the formulation process, aligning each product with the relevant European Union, Great Britain and United States regulatory frameworks.
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This includes consideration of authorised EU and GB nutrition and health claims, as well as appropriate US dietary supplement claims and substantiation requirements.
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By addressing safety, conditions of use, labelling considerations and scientific support from the outset, I help reduce regulatory risk, avoid costly reformulation and support a more efficient route to market.
Phase IV
Marketing
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Scientific Marketing & Communication I create and evidence-based scientific content for websites, brochures, and training materials, translating complex nutritional science into clear and engaging communication aligned with the latest evidence.
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Sustainable Packaging Strategy I provide strategic guidance on sustainable packaging that balances product stability and usability, considering material selection, shelf-life, consumer expectations, and environmental impact.
Explore evidence-based insights on nutraceutical formulation, ingredient science, regulatory strategy, emerging health trends and product innovation.
Through articles, white papers and case studies, I examine the scientific and commercial decisions that shape effective, differentiated and market-ready nutritional products.
Innovative formats and formulations
Led by Dr. Claudia Gravaghi
Award Winning Products & Reviews
Skinade®
"This product has been amazing for my husband’s skin, as he suffers from psoriasis. Skinade has stopped the itching and scaliness associated with the condition His skin is the best it has ever been. His skin is very hydrated and this has made a huge amount of difference to his general well-being. I have never gone on Trust Pilot before but I feel compelled to comment. I cannot recommend Skinade enough to other psoriasis and eczema sufferers."
B
Skinade®
"My Skinade which I make sure I take everyday!"
Victoria Beckham
Skinade®
"I tested the product for 90 days in the office before even considering it for my patients. I was so blown away by the positive change in my skin, that it felt like a crime not to share it with my patients. I now put 90% of everyone I see on Skinade, with overwhelming approval!"
Kelly Subocz
Contact Dr. Claudia
Dr. Claudia Gravaghi
As a nutritionist, I am finally able to bring all the aspects of my career together - my scientific knowledge, my passion for helping others, and my knowledge and understanding of the psychological aspects related to food problems. I am able to offer evidence-based, accurate ways to help my clients, specifically tailored to meet their individual needs and lifestyles. I consult with individual clients as well as work as Clinical Nutritionist for the Mayfair Doctors clinic in London.